
Why Become A Sponsor?
MORE THAN A CAR SHOW
Becoming a Portland Roadster Show sponsor means putting your business behind more than a weekend of incredible cars. Since 1956, the show has been produced by the all-volunteer, nonprofit Multnomah Hot Rod Council, bringing together car clubs, builders, enthusiasts, families and businesses from across the Pacific Northwest and beyond. That same community supports automotive scholarships, high school vocational programs, children’s organizations and charitable projects throughout the year. Your sponsorship helps keep that tradition moving forward while connecting your business with generations of people who share a genuine passion for cars and the culture surrounding them.
The 71st Annual Portland Roadster Show
WHAT YOUR SPONSORSHIP REACHES
Over 300
Customs, rods, trucks and bikes from across the USA and Canada
Over 75
Vendors showing the latest in automotive technology
Over 25
High school vehicles in the High School Challenge
Over $50,000
In combined advertising for all major sponsors
An Invitation
BE A SPONSOR OF THE PORTLAND ROADSTER SHOW
The Multnomah Hot Rod Council is pleased to announce the 71st Annual Portland Roadster Show. We are inviting you to be a sponsor of the Portland Roadster Show being held at the Portland Expo Center on March 19-20-21, 2027.
We hope you will want to be a part of this great event. There are several levels of sponsorship packages through which you may be a participant, beginning with contributing sponsor for less than $5,000 all the way up to major sponsorship for over $10,000.
THE BIGGEST INDOOR AUTO EVENT IN THE NORTHWEST
This featured event will have over 300 of the coolest Customs, Rods, Trucks, and Bikes from all over the USA and Canada, at the beautiful Portland Expo Center. It will include over 75 vendors showing off the latest trends in automotive technology, and other displays such as the high school challenge and club displays.
SUPPORTING YOUNG BUILDERS
The High School Challenge will feature the automotive talent and creativity of over 25 of the hottest high school vehicles in the area, competing for scholarship money, tools and equipment, and money for their high schools automotive program.
A REGION OF ENTHUSIASTS
The Pacific Northwest area is a hot bed of classic car and hot rod enthusiasts. For the past 70 years, automotive enthusiasts, builders, families, and friends have arrived from all over the USA and Canada to admire the beauty and style of the wide variety of vehicles on display at the Portland Roadster Show.
ADVERTISING EXPOSURE
In return for your support, we offer all sponsor exposure for your products to our car enthusiast audience. All major sponsors will be included in over $50,000 in combined advertising on TV, radio, newspapers, magazines, billboards, flyers, posters, event t-shirts, and special announcements during the three days of the show.
PASSES & VISIBILITY
Sponsorship will also offer gate passes for you and your employees, exposure on our website. We will do our very best to place you up front and visible in order for you to promote your products.
Sponsorship Opportunities
PRS SPONSORSHIP LEVELS
TITLE SPONSOR
$20,000
PRESENTING SPONSOR
$15,000
CONTRIBUTING SPONSOR
$10,000
PARTICIPATING SPONSOR
$5,000
GENERAL SPONSOR
$2,500
General Sponsor is also offered at $1,000.
HIGH SCHOOL CHALLENGE SUPPORTER
$100.00 and up
HOW TO BECOME A SPONSOR
Open the printable Sponsor and Media Guide below. It contains the full package detail and the sponsorship contract form. Complete it and mail it in as the guide directs.
The Portland Roadster Show has been owned and produced by the Multnomah Hot Rod Council since 1956.


















