Registration & Advertising

GET READY FOR THE PORTLAND ROADSTER SHOW

Everything you need for vehicle exhibitor registration, vendors, program advertising and the High School Challenge.

Exhibitors · Vendors · Program Advertising · High School Challenge
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2027 Registration

VEHICLE EXHIBITOR, VENDOR & SPONSORSHIP INFORMATION

2027 Registration Opens September 1, 2026, and Closes March 1, 2027 for:

Portland Roadster Show Vendors Registration
Portland Roadster Show Program Advertising Registration
Portland Roadster Show Vehicle Exhibitors Registration
Portland Roadster Show High School Challenge Registration
Portland Roadster Show Booth Equipment and Electrical Rentals
Portland Roadster Show Quick Links & Deadlines

We would like to thank all of our Sponsors, Exhibitors and Vendors for early registration.

IMPORTANT REGISTRATION INFORMATION

The ARP West Coast Challenge has a separate Entry Form and Fee. See Quick Link below.

Information contained within the registration documents supersedes all information presented on this website. Please read them carefully. There are NO REFUNDS upon cancellation.

It has come to our attention that scammers are posing as the Portland Roadster Show for payment. We will not be able to honor registrations paid for by PayPal, Facebook, Venmo or any other digital means. We only accept checks as stated in the registration documents. If you have paid by a digital method, contact your financial institution immediately.

Your Car Is Part Of The Story

SHOW YOUR VEHICLE AT THE PORTLAND ROADSTER SHOW

Welcome, and thank you for your interest in exhibiting at the Portland Roadster Show.

Founded by a fellowship of Pacific Northwest car enthusiasts, the Portland Roadster Show has built a tradition around cars, clubs and community spirit. For generations, builders and owners have brought their vehicles to Portland not simply to compete, but to share their craftsmanship, ideas and passion with people who understand what goes into building something special.

When you exhibit here, you’re adding your own work to that tradition — at a show where the cars are the stars and the people behind them are what keep hot rodding alive.

We look forward to welcoming you, your family and your vehicle to the Portland Expo Center. Print and complete these forms below; they must be mailed in with payment.

Yes. Exhibitors are encouraged to create a display that complements their vehicle, including bringing their own ropes and stanchions. Standard vehicle display spaces are generally 10′ x 20′ for cars and trucks and 10′ x 10′ for motorcycles. Larger displays and turntables up to 20′ x 20′ require advance approval from the show manager. If you don’t have ropes or stanchions, the Portland Roadster Show can provide them at no charge. Tables, carpet, electrical power and other booth equipment can also be rented separately.

The Portland Roadster Show takes place inside the Portland Expo Center, and exhibitor vehicles remain inside the show building throughout the event. Exhibitors are also required to follow specific display and safety requirements before their vehicle is admitted. Because valuable custom cars, hot rods, classics and specialty vehicles are displayed throughout the weekend, you should still remove personal belongings and follow all exhibitor instructions provided during check-in.

Accepted exhibitors will receive instructions regarding vehicle move-in, check-in and setup before the show. Be sure your vehicle is ready when you arrive: fuel tanks are checked at the door and cannot contain more than 1/4 tank of fuel. Batteries and gas caps are also inspected as part of the setup process to meet Portland Fire Bureau requirements.

Vehicles and displays cannot be removed or dismantled before the Portland Roadster Show officially closes Sunday evening. Once the show closes and move-out begins, exhibitors can dismantle their displays and remove their vehicles according to show instructions. All vehicles must be removed from the building by 11:59 PM Sunday; vehicles remaining after that time may be towed at the owner’s expense.

One important thing: I deliberately didn’t invent an exact Thursday/Wednesday move-in time for FAQ #3. The public Exhibitor page doesn’t currently state the specific move-in hours, so I’d rather we put the correct 2027 schedule there once you have it than carry inaccurate information onto the new site.

Exhibitor Application Process

FOUR STEPS TO ENTER YOUR VEHICLE

01

APPLICATION

Complete a separate Exhibitor Application BELOW for each vehicle you are entering. Every vehicle remaining inside the building during the show—including non-judged vendor vehicles—must have its own completed Exhibitor Application.

02

PHOTOS

Upload 3 photos of your vehicle, as specified in the form BELOW. All three photos must be included with your entry for your vehicle to be considered for acceptance into the show.

03

RELEASE FORM

The Release Form is included as part of the Exhibitor Application BELOW. NOTE: You will not be able to submit your application or complete your registration without checking the box confirming that you have read and agree to our Terms of Use.

04

PAYMENT

Once you have completed the Exhibitor Registration form BELOW, uploaded your photos, and agreed to our Terms of Use (subject to change), you will be redirected to our secure payment portal to complete your Exhibitor Registration. A payment receipt will be emailed to you.

Complete Vehicle Exhibitor Registration HERE

2027 Registration Opens September 1, 2026, and Closes March 1, 2027





    IMPORTANT — MUST READ BEFORE SUBMITTING


    All required fields must be completed before proceeding to checkout.

    Entry Information

    IMPORTANT INFORMATION FOR EXHIBITORS

    • Vehicles will be chosen to represent the classes by the judges.
    • Standard display spaces are 10’ x 20’ for cars/trucks depending on size of vehicle and 10’x10’ for motorcycle.
    • Larger spaces and turntable displays 20’x20’ max must be approved by the show manager prior to entry deadline and carry a higher entry fee.
    • Please provide ropes and stanchions that enhance your display but do not restrict viewing. If you do not have these items, they will be provided free of charge by the show.
    • See Booth Equipment and Electrical Rentals below for table, carpet and power rentals. Order Power early, the deadline is mid February for the Early Registration Discount.
    • Fuel Tank level will be checked at the door; over one quarter (1/4) tank will not be allowed entry! Batteries and gas caps will be checked and identified correct or incorrect as vehicles are set-up. Incorrect vehicles will be removed from the show by order of the Portland Fire Bureau in accordance with the Uniform Fire Code.
    • Your display must fit within your space.
    • Exhibitor and Vendor Displays may not be dismantled prior to the announcement of the show’s closing on Sunday evening. All vehicles must be out of the building by 11:59 pm or your vehicle will be towed at your expense.
    Exhibitor Awards & Recognition

    AWARDS & RECOGNITION

    PREMIER AWARDS

    • Grand Sweepstakes Rose Cup — First time showing at the PRS
    • World Cup of Hot Rodding — First time showing at the PRS
    • King of Customs — First time showing at the PRS

    ADDITIONAL RECOGNITION

    • Class Awards
    • Bill Peterson Award
    • Portland Roadster Show Hall of Fame
    • Outstanding Trophies, Plaques & Cash Prizes
    The Next Generation

    SHOW US WHAT YOU’VE BUILT.

    The Portland Roadster Show isn’t only about celebrating where hot rodding has been — it’s about making sure the passion continues. Through the Multnomah Hot Rod Council, the show and its member clubs support automotive scholarships, vocational programs and high school automotive education throughout Oregon and Southwest Washington. The High School Challenge gives young builders an opportunity to bring their work onto the Portland Roadster Show floor, share what they’ve accomplished and become part of the automotive community that will carry this tradition into the future.

    Bring your car or automotive-related project, be part of the Portland Roadster Show tradition and compete for prizes from our generous sponsors.

    Portland Roadster Show High School Challenge
    High School Challenge

    BRING YOUR CAR OR AUTOMOTIVE PROJECT TO THE SHOW

    01

    FREE REGISTRATION

    Free registration for your car or automotive-related project.

    02

    BE PART OF THE SHOW

    Share in the ongoing tradition of building and showing top-class vehicles.

    03

    COMPETE FOR PRIZES

    Compete for great prizes from generous Portland Roadster Show sponsors.

    IMPORTANT PARTICIPANT INFORMATION

    • You must spend a minimum of four (4) hours at the show on Friday or Saturday.
    • Students will be issued one (1) Student Pass into the Portland Roadster Show for the weekend. All adults will have to pay the entry fee to get into the show.
    • Parking is NOT included in the passes.
    • Your project must remain in the show from your scheduled move-in date and time until show closing on Sunday night.
    • An essay is required with your entry as to information about your vehicle, (how you got it, what you have done to it, etc.). Entry form with rules is linked below.
    • The High School Challenge Award Ceremony will be held at 5 PM on Saturday night of the show.
    Application

    THE ENTRY FORM AND COMPLETE RULES ARE IN THE APPLICATION

    Questions?

    HAVE QUESTIONS ABOUT THE HIGH SCHOOL CHALLENGE?

    Larry: 503.730.3897

    Cliff: 707.951.5359

    High School Challenge Sponsors

    THANK YOU TO OUR SPONSORS

    Vendors

    VENDOR REGISTRATION

    Vendor registration information, entry deadline and equipment rental contacts for the Portland Roadster Show.

    Wide view of the Portland Roadster Show floor with customized cars and trucks on display and attendees walking the aisles
    Why Become A Vendor?

    BECOME PART OF THE SHOW

    More Than Booth Space. Being a vendor at the Portland Roadster Show means becoming part of a Northwest hot-rodding tradition that has brought the automotive community together for decades. The show is produced by the all-volunteer Multnomah Hot Rod Council, an organization built around cars, clubs and community spirit. It's a place where builders, enthusiasts, families and automotive businesses come together because they share the same passion. For vendors, it's an opportunity to put your products, services and business right in the middle of that community — and become part of the experience that keeps the Portland Roadster Show tradition going.

    Vendor display area with signage and a staffed table on the Portland Roadster Show floor

    Vendor displays on the show floor at a past Portland Roadster Show.

    Registration

    VENDOR REGISTRATION INFORMATION

    Thank you for your interest in being a part of this years Portland Roadster Show where the Tradition Continues!. Get your application in early as we anticipate selling out early this year.

    See Booth Equipment and Electrical Rentals below to contact Edlen for your power needs.

    See Booth Equipment and Electrical Rentals below to contact Trade Show Supply for table and carpet needs.

    The Portland Roadster Show and Expo Center do not rent or provide Power or Booth Accessories. You must contact “Edlen Exhibition Services” or “Trade Show Supply” for these services directly.

    Entry deadline is March 1st

    Open the Portland Roadster Show Vendor Application PDF and print it.

    Booth Equipment & Electrical Rentals

    ORDER YOUR BOOTH EQUIPMENT & POWER

    The Portland Roadster Show and the Expo Center do not rent or provide power or booth accessories. Contact these two suppliers directly to order tables, carpet, skirting, drapes, stanchions, electrical, high-speed internet, water and natural gas for your booth.

    You must contact Expo Center’s electrical contractor or Trade Show Supply House for these services directly.

    Show floor booth setup with dark carpet, black-skirted tables and rope stanchions at the Portland Roadster Show
    Two Suppliers, Two Contacts

    WHO TO CONTACT FOR BOOTH EQUIPMENT & ELECTRICAL

    Tables, Carpet, Skirting & Drapes

    TRADE SHOW SUPPLY HOUSE, INC.

    Contact Trade Show Supply House directly for your booth table and accessory needs. The order form becomes available in December or January.

    Phone: (360) 624-4498
    Fax: (360) 576-9224
    Mail: P.O. Box 999, Vancouver, WA 98666
    Email: tradeshowsupplyhouse@comcast.net
    Also: bryan@thedecorator.net

    Electrical, Internet, Water & Gas

    EDLEN EXHIBITION SERVICES

    Contact Expo Center Services for your electrical, high-speed internet, water and natural gas needs. Expo Center and Edlen normally supply the show order link in December or January. Create a username and password on the Edlen/Expo website to order.

    Expo Services Email: PECExhibitorServices@edlen.com
    Questions: call 503.736.5260

    Plan Ahead

    EDLEN ORDER RATE DEADLINES

    Advance rates apply to orders received 21 days prior to the event’s start date.

    Standard rates apply to orders received after the advance rate deadline.

    Late rates apply to orders received seven days prior to the first event move-in day.

    PORTABLE POWER & BATTERY DEVICE RESTRICTIONS — FIRE MARSHAL REQUIREMENT

    Open the Portable Power and Battery Device Restrictions PDF for the Fire Marshal’s requirements before you bring any portable power or battery devices onto the show floor.

    Program Advertising

    ADVERTISE IN THE SHOW PROGRAM

    The Portland Roadster Show invites you to advertise your products and services in one of the most sought after and collectible Show Programs available.

    This valuable keepsake will be sold continuously throughout the show and will be given to each of our over 400 show exhibitors and vendors.

    Attendees browse the souvenir and vendor booth on the Portland Roadster Show floor
    Ad Sizes & Rates

    PORTLAND ROADSTER SHOW FULL COLOR PROGRAM ADVERTISING RATES

    Full Page

    7" width x 10" height

    $310.00

    Coupon Ad

    1/2 page on both sides of page — 7" width x 4 7/8" height

    $310.00

    Half Page Horizontal

    7" width x 4 7/8" height

    $160.00

    Half Page Vertical

    3 1/2" width x 10" height

    $160.00

    Quarter Page

    3 1/2" width x 4 7/8" height

    $110.00

    Business Card Size

    3 1/2" width x 2" height

    $100.00

    Above ad rates are for camera-ready advertisements.

    HOW TO SUBMIT YOUR AD

    Deadline for advertising submission is February 4, 2027.

    Open the Program Advertising Contract below, complete it, and mail it in with your camera-ready advertisement and payment by check.

    Advertiser Gallery

    ADVERTISER MATERIAL — COMING SOON

    A gallery of program advertisers’ material will be added here.

    Show Dates

    MARCH 19, 20 & 21, 2027

    Portland Expo Center  ·  Tickets and entry through Hall E

    Ready To Register

    JOIN THE TRADITION

    Read the registration documents carefully before you submit — they supersede everything on this website, and there are no refunds upon cancellation.